Corwin Hiebert Managing Creative People + Creative Projects

Between the Lines

I’m feeling the need for a quick rave. Today I met with a fellow entrepreneur, someone who’s totally crushing it and making rain where there ain’t a cloud in sight! Cheesy metaphor, I know.

This small business owner is a blue-sky thinker and doesn’t let anything or anyone come between them and their dreams. They’ve got their foot on the gas, they work extremely hard and they take nothing for granted. They search for the right answers, they steer the moving ship. They get it. They’re built for this self-made life. The 90-minutes we spent planning and scheming was as invigorating for me as it was helpful for them – I think (and no, that’s not the coffee talking). They don’t take anything at face value. They know how to read between the lines and get to the core of who their customers are and how they can exceed their wildest dreams.

Running a small business is hard work, so hard in fact that I’m not sure I’d encourage very many people to take up the challenge. But for those that dare… I think it’s imperative that they figure out what’s beyond the obvious, knowing how and when to go deeper into their craft and their service. When a business person can solve the problems that are unknown to their competition they have one serious leg-up. And more so, they have proven themselves to the marketplace that they’re in this for the long haul even if they’re the “new kid” on the block.  Nadia Albanothis rave is for you. You are no longer Granville Street’s best kept secret…  Nadia, you are Vancouver’s Style Superstar!

 

 

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