Corwin Hiebert Managing Creative People + Creative Projects
Category “Marketing”
Bad Email. Now Go to Your Room!
Look out… I’m grumpy. Here’s why: 1. I just dumped wet coffee grounds all over the place (I knocked over my *Aeropress). 2. I just received three email blasts that offended my marketing sensibilities so much that I yelled at my computer. I’m a firm believer that email is the root of all evil but [...]
Stop Looking, Start Doing
“Finding success” assumes we’ve been looking for it. Looking assumes we’re searching for something we don’t yet have. I think it’s the hunt that keeps us from actually being successful. Stop looking for success and start doing the things that produce victories (small or large). Success will find you when you’re working hard and taking [...]
Crowd Control
It’s here! My new eBook is available! CROWD CONTROL takes an in-depth look at generating demand and eliciting curiosity in your creative work. I use examples from my management consulting business, and personal projects like CREATIVEMIX, to illustrate how you can promote your creative endevour and grow your business by engaging with people instead of [...]
Upcoming eBook
I’m letting the cat out of the bag here. I’m just putting the final touches on a new eBook that has been in the works for about 6 months – it will be available on Clamorate.com next week. This has been a really exciting project for me actually! Here’s an unedited excerpt from the introduction. [...]
Your Photo Biz
The folks at creativeLIVE have a killer workshop coming up for all you photographers. Tamara Lackey is running a workshop called: Taking Care of Business and it should be a homerun. Check-out the promo video below re: scoring a seat in the live session. And, make sure you register for this FREE, LIVE workshop on [...]
Live the Dream!
This is a short promo video I did using Keynote and Garageband. It’s pretty campy, I know, but how else will the A-Team know that I’m available to do all their voice-overs?! Today is the prelaunch of a NEW project that’s been in the works for 8 months: it’s called clamorate! It’s a collaboration – [...]
Dan is the Man
Image by Jonathan Taggart In a couple weeks at CREATIVEMIX Canada’s latest indie rock super hero, Dan Mangan, will be speaking about the many hats (and skills) of an entrepreneurial artist; I’m so freakin’ excited! This guy is crazy cool. I’ve been a fan of Dan’s for awhile now but if he’s new to you [...]
Poster-licious
Last night Eileen and I strolled to The Roundhouse, Hazelnut lattes in-hand, and did a quick walk-thru of the Exhibition Hall – a reconnaissance mission if you will. Holy crap are we getting excited for Nov.4! The exhibition is going to be amazing – and open to the public, how cool is that! With CREATIVEMIX [...]
Guest Post on Eventbrite Blog
In the midst of all the planning, we event managers often have the difficult task of leading the marketing effort for our projects. Generating demand for an event is no simple task, but it’s even harder when we spin our wheels promoting the wrong thing. When advertising efforts focus on registration (and ticket sales), they [...]
Promo FAIL
In preparation for this year’s conference we’ve been brainstorming on ways to spread the word and continue building the brand of CREATIVEMIX. Some of the questions we’re asking are: Should we do the 100% recycled coffee sleeves again (they were cool, useful, but were a lot of work to distribute)? What about posters? Facebook ads [...]
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