Corwin Hiebert Managing Creative People + Creative Projects
Category “Marketing”
Poster-licious
Last night Eileen and I strolled to The Roundhouse, Hazelnut lattes in-hand, and did a quick walk-thru of the Exhibition Hall – a reconnaissance mission if you will. Holy crap are we getting excited for Nov.4! The exhibition is going to be amazing – and open to the public, how cool is that! With CREATIVEMIX [...]
Guest Post on Eventbrite Blog
In the midst of all the planning, we event managers often have the difficult task of leading the marketing effort for our projects. Generating demand for an event is no simple task, but it’s even harder when we spin our wheels promoting the wrong thing. When advertising efforts focus on registration (and ticket sales), they [...]
Promo FAIL
In preparation for this year’s conference we’ve been brainstorming on ways to spread the word and continue building the brand of CREATIVEMIX. Some of the questions we’re asking are: Should we do the 100% recycled coffee sleeves again (they were cool, useful, but were a lot of work to distribute)? What about posters? Facebook ads [...]
Business Uses for Twitter
Update: Want to get the most out of Twitter? follow Darren Rowse or visit www.twitip.com Article: I highly recommend this article by Jodi Mardesich (Inc.). I think it’s important to understand the value and limitations of social networking tools with respect to event marketing. Many people cram event promo down their friends digital throats and [...]
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