Guest Post on Eventbrite Blog
In the midst of all the planning, we event managers often have the difficult task of leading the marketing effort for our projects. Generating demand for an event is no simple task, but it’s even harder when we spin our wheels promoting the wrong thing. When advertising efforts focus on registration (and ticket sales), they are a liability rather than an asset to the marketing plan because they require the most difficult type of commitment from our target audience: a financial decision. Continue read Corwin’s latest post “For Events, Promote the WHY” on the Eventbrite Blog.
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