Upcoming eBook @ Corwin Hiebert

I’m letting the cat out of the bag here. I’m just putting the final touches on a new eBook that has been in the works for about 6 months – it will be available on Clamorate.com next week.

This has been a really exciting project for me actually! Here’s an unedited excerpt from the introduction.

To achieve our goals we need to build relationships not attempt yet another clever marketing strategy.

As well as sharing with you some of the behind-the-scenes stuff of my business I’m also going to highlight CREATIVEMIX, a personal project of mine that is a labour of love and is partly responsible for my small business metamorphosis. The lessons I’ve learn through running this collaborative community event has had a major impact on how I’ve built a new paradigm for my business. Through the examples I’m hopeful to inspire you to consider a new approach for your own business building effort.

We are human. Each one of us has the capacity to connect with real people in the real world and I believe that the success of our business depends on those interactions. I believe that what we say and do, and the demeanor in which we do it matters more than anything. This ebook is about bringing people along for the ride as you steer the moving ship. It’s about making meaningful connections with likeminded humans and building authentic relationships with those than need what you have.

Ultimately, this approach prepares us to answer the most important marketing question we’ll ever consider: Do you want to stand out from the crowd or do you want to attract a crowd?

In the pages that follow I’ve divided the content into three sections:

1. Drawing a Crowd. To set the tone I’ve started things off with an initial discussion regarding the business value associated with changing ones’ marketing paradigm from tasks to people. I share some of my thoughts on why I approach marketing projects from the position of eliciting curiosity and generating demand instead of the traditional advertising methodology of making as many impressions as possible.

2. Making Connections. I’ll try to give you a fresh take on how you can make new connections, turns contacts into leads, make the most of your networking opportunities, and spread the word about your creative work without selling your soul. It’s not about finding work, it’s about attracting people.

3. Making an Experience. I’m going to outline what it takes to host a well-planned, inspired event that creates the experiences and social framework that can propel your business forward. In other words, I’ll give you my take on how to approach, organize, promote and pull-off an amazing and affordable event of any size.

This is not a quick-fix ebook. There’s no magic pill. Read, absorb, contextualize, and move forward in the way that seems best to you.